Love it or hate it, your writing has an enormous impact on your website (or app), so you must always take care when composing textual content.
Visual hierarchy is the difference between a site that strategically influences user flow and decisions, and a site that just "looks nice."
As a practice of designing for the intangible, interaction design has always been one of the most difficult UX disciplines.
The wheel of progress is changing what we think of as "new" or "old", and users can easily scorn the sites and apps they loved only a few months ago. But for every door that technology closes, a new one is opened.
Don't be fooled: chances are, your users scan your content for the best parts. Don't take it personally, it's nothing against your content (and doesn't undermine its value), it's just standard user behavior.
In the second part of our design series on creating websites that mimic how our eyes work, we focus on the Z-Pattern.
Our ability to rapidly communicate with words is the reason why the three-toed sloths aren't ruling the world right now.
Across human history, master painters and other artists have earned global recognition for their ability to manipulate colors.