Affordable, Search Engine Marketing Milton Keynes
Search Engine Marketing in the Milton Keynes & Northamptonshire areas
Pay to be at the top of Google, monitor your ROI.
Search Engine Marketing differs from Search Engine Optimisation. SEO focuses on the aspects of the website which can be optimised for best placing. Search Engine Marketing allows you to make an instant impact on your position in Google with advertising.
- Pay to be at the top of Google with ADWORDS.
- Pay to be at the top of yahoo and Bing with Bing Ad Centre.
- Use your social avenues to promote your site and its content.
Most companies will use Adwords to promote their website whilst climbing the Google rankings, others can use it to compete with their competitors.
It’s all about Return on Investment (ROI). How much are you willing to pay for a lead? £10? If so why not try Adwords, spend £150 in advert clicks, get 500 visitors. You need 15 leads to meet the objective. You might get more though, 5% of visitors become a lead then you have 25 leads (£6 per lead).
All the pay per click campaigns are very flexible, you can start and stop at any time, so at low times when demand is very low you could pause and concentrate at the time of year when activity is at its highest.
Google Adwords PPC Campaigns
Adwords is the leading Pay Per Click tool on the internet. It is widely regarded as the best and also the most uses. Yahoo & Bing have an offer which covers the 10% share they have of the market, but in general Google is the key player in Pay Per Click advertising.
Adwords can be a simple tool to get visitors to your site, but it can also be a complex revenue generator if used correctly.
My view and that also of many professional web developers is that Adwords puts the website in control of the user, turning the tables. You have paid for them to come to your site, now you are in control.
You decide on that page they visit first, you can have a custom page which limits their choices and thus pushes the user into making contact or visiting a specific page.
For Adwords to pay off for you a budget and realistic return on investment needs to be planned. Once you are prepared, let the adverts do the talking and the website do the converting. Contact me and talk more about the options Adwords gives you and also the instant ability to be on page 1 of Google for your services.
Manage your website with a Content Management Solution
Take control of your content
Take control of your website and insert content management into it. Most websites can be adjusted so that through a back office URL you can edit basic content on all pages. Edit your website as if you were using MS Word, add pictures and links, it’s easy and very efficient.
So why not ask today what we can do for your website, by adding a Content management solution to it.
It doesn’t have to be expensive and long term can be much cheaper than approaching your agency or developer for constant updates.
Google Places – Be seen in results and maps
Own more space on Google with map placement results.
Google Places is a very much under-used facility that Google offers. It allows companies to have a map listing which quite often now forms part of a web search result. For local and destination search queries this is a very important factor for all businesses.
Google Maps can provide a big space in Google for your company to appear, own more space on Google increasing your chance of being the company that is clicked for the service being searched for.
A simple task, yet the results have such an impact.
Ask me more about Google Places and see what it can do for you.
Finding out what people do and how they act
Google Analytics is a FREE service from google which analyses your websites statistics, allowing you to see how many visitors you have, how many pages they view and in some cases who is browsing your site. Analytics can be installed on any website and will monitor activity to give you critical data on the performance of your site.
Making sure your website works on a mobile device
How many visitors come to your site on a mobile/tablet device? Does your site reflect the modern way of surfing? Are you missing out on visitors and conversions? In April 2015 Google started promoting mobile websites on mobile devices above standard desktop sites, you could be losing out!
Are you on Facebook or Twitter? Generate a social following.
Social is a key element to both website SEO and visitor interaction, your social activity could drive so much more buisiness and visitors to your site! In most instances it is easier to get social followers than it is to get website visitors.
Do you want to discuss your website and look at what is possible?
Would you like a free consultation on your site and web planning? I can come to your business and talk about your websites, their structure, what we can do and how it would benefit, we can set up objectives and a plan which we can work from.
My website is now modern looking, professional and my visitors now take my business offering seriously! I feel confident enough now to tell people to look at the site.
I thought my previous e-commerce site worked ok, but my visitor to conversion rate went from 1% to 3.5% which is a massive increase, simply from changing the layout of my site and updating the e-commerce solution. I have recoevered the costs in 8 months.